Contextual Marketing Technology That Works
Neotrope's proven DotSorcerer™ search engine optimization service works in three critical ways: first, to ensure your site is submitted to thousands of "worthwhile" search engines so that your site is listed as widely as possible; second, to provide "contextual" links into your site which helps to improve your position in search results; and, third, to evaluate and consult with you on your website content and structure to determine how to improve your overall "ranking potential."

> DotSorcerer keyword optimization pricing (below).
> DotSorcerer features and benefits (below).
> Frequently asked questions about DotSorcerer services.

More than a Keyword Optimization Service
Our DotSorcerer service is much more than search engine optimization — it's a support program to help you improve your website, and it's a network of "high weight" websites we manage which link into your content "in context" using our proprietary ContextEngine™ technology. This combination is what makes our service so successful for our clients. When you choose our service, we work hard to ensure that your site can be found by your potential customers.

> Read client testimonials about our optimization service.
> View example ranking results achieved for our clients.

Proven Keyword Ranking Solutions Since 1995
There are so many companies offering "search engine optimization" and "keyword marketing" services these days, it's hard to cut through the clutter of wild claims and promises. Neotrope/DotComMojo has been providing effective ranking services to our clients since March of 1995. To put this into perspective, at the time there were roughly only 40,000 domain names registered on the Web, and Yahoo! had just launched. There is simply no other company out there with our experience, or track record of ranking successes.

Haven't heard of us before? Originally, the DotComMojo and DotSorcerer services were only available to our website design and hosting clients, but we expanded the service in 1998 to make it available to our public relations and business marketing clients. Today, the service is available to any company that wants to ensure they can "be found" in all major search engines, and drive qualified traffic to their business.

Features and Benefits of Neotrope's DotSorcerer
Keyword Marketing and Optimization Services

• Complete evaluation of your website and consultation on all the elements we feel need to be revised (or, "optimized") to improve your overall "ranking potential" based on your most desired keywords and phrases. There is no limit to the keywords you can optimize for (in practice ten unique phrases work best, where the different words recombine into additional phrases within search results). With our "expert" plan we also provide "hands-on" modification of your home page HTML, sub-page, and frame-set master as applicable (additional page modifications available, at added cost). We can even help "optimize" Flash-based sites which normally do not rank at all in search engines like Google.
• Over eight years of PROVEN SUCCESSES promoting websites like yours to search engines and getting top-ranked RESULTS using our proprietary ContextXpert™ technology.
• Our ContextXpert™ technology helps web surfers to find you "in context," or where they are specifically looking for you. This contextual marketing technology is proven to assist your site "being found" without using trickery, redirects, "entry pages" or other nonsense which is entirely ignored by Google and other major search "bots." This proprietary technology is based around contextual "weights" of sites, and our DotSorcerer plans bring the overall "weight" of permanent sites linking to you into the millions, versus thousands with DotComMojo. Does it work? Click here to see what our clients have to say.
• Monthly submission of your site using our DotComMojo system to over 1,000 search engines, and 50,000+ "link lists" and directories for 12-months. Plus, weekly "spidering" of your entire site by Inktomi (now part of Yahoo!) for 12-months.
• Free e-Book (PDF) containing tips and tricks to using META tags properly, and the most important "dos" and "don'ts" to ensure your site has the best possible "ranking potential."
• Free issue of the industry newsletter on contextual marketing and search engine technologies, Search Engine Intelligence™, a $25 value (printed edition).
• Additional "add on" optional business promotion services available with all DotSorcerer ranking programs (see pricing section, below).
• We recommend this plan be used annually (once per year). There are NO ongoing or monthly fees for this service and rankings will continue even if you do not use our service again in the future.
  

Price List for DotSorcerer Keyword Optimization and Marketing Services
(Effective August 1, 2003)

• DotSorcerer BASIC PLAN
  Keyword Optimization and Contextual Marketing
  $649.99  (US$, one-time fee, per domain).
  
  Our deluxe search positioning package includes a ten-point evaluation of your entire site content (HTML page structure and frame sets) based on your keyword goals, in order to dramatically improve your "ranking potential." This consultation is based on our 8+ years of experience in achieving top search engine ranking results. Full review of elements which may adversely impact ranking (hidden text, parked domains, etc.).
  
  Consultation on recommended use of proper META tags and unlimited use of our free METAmaker.
  
  DotComMojo monthly submission of your site to all major search engines and selected link lists. Weekly "spidering" of your site content by Inktomi for 12 months.
  
  Permanent placement in the Neotrope ContextEngine™ contextual marketing system (at "Level-1" weight), providing links into your website "in context." Three months of placement in our "Level-2" system to "jump start" your rankings.
  
  Ongoing report of successful ranking results published on DotComMojo.com.
  
  Includes free direct-link banner ad (468x60)placement on our high-traffic, high-ranked content sites for three months.
  
  This is our most popular service offering. Note: This plan does not include hands-on modification of your site (see "expert" package below if you need us to make changes to your site for you).
  

• DotSorcerer EXPERT PLAN
  Keyword Optimization and Contextual Marketing
  with Hands-on Content Editing and Website Optimization
  $899.99  (US$, one-time fee, per domain).
  
  Identical to "Basic Plan" above, except includes personal modification* of your home page HTML and one sub-page (and main frame-set, as applicable). We will create customized META data, and provide optimized versions of your Web pages. These can be used as guides to correct the rest of the site content, templates, and any dynamic elements.
  
  The "Expert" level plan also includes creation of two so-called "custom entry pages" (only if needed, due to site structure or elements like Flash).
  
  Expert plan comes with additional reports, including Inktomi keyword placements, initial list of successful search engine submissions, and more (reports provided in PDF format, only).
  
  After your first round of ranking in search engines from our optimization and placement in our ContextEngine system, we will revisit your site during the first three months to make further adjustments and recommendations if you're not ranking as well as desired under your "most wanted" words and phrases.

Order DotSorcerer keyword optimization services.
Read frequent questions about our keyword services.

"Rule the Web" for Under $75/mo.
At less than $75/mo. over the course of one year, our "Expert" keyword marketing program is an unrivaled bargain, particularly when compared to paying hundreds of dollars (if not thousands) per month in "pay for position" keyword positioning. Remember, the above are ONE TIME fees, paid in advance. There are no supplemental monthly fees at all, and you're not locked into any long-term contract where your results can be held hostage if you discontinue a service program.

Additional "Add-on" Options
In addition to the above base fees for our consulting services, we offer various "add on" options (recommended), which enhance your placement of complementary links on the Web.

• Optional national business press release via PR Newswire announcing that your company has selected Neotrope's DotSorcerer keyword optimization solution. Release will appear on over 3,000 news sites including Yahoo!, CBS MarketWatch, LexisNexis, etc., with hotlink to your website, and on our permanent content sites as a feature story. Add this option for only $149.99 (this is a $249 value, and highly recommended).
• Online eMediaKit™ with your company description, logo, photo of company or executive(s), recent press releases, and product materials like PowerPoint presentation and/or PDFs. Best of all, we do all the work from your info (either electronic or sent to us in the mail). Optional services include audio and video clips, frequent updates, and more. Unique URL (www.eMediaKit/YourName) included. Basic eMediaKit is $99/year.

IMPORTANT NOTES: All Netrope/DotComMojo services are subject to our Terms and Conditions of Service (TOS). DotComMojo services are only applicable to unique top-level domains such as www.ga-ga.com, and will not be effective with sub-domains like fuzzybunny.ga-ga.com or similar. Neotrope accepts all major credit cards (subject to our TOS), and payments via PayPal for "verified" PayPal users. Please read our frequently asked questions before ordering to see the kinds of companies and websites we will not provide services for.

*We may not be able to work with Content management systems (CMS) like PHPnuke, Fusion, or any ASP-based CMS, and may need to work from a snapshot of your "rendered" pages on the Web as necessary, in cooperation with your webmaster. If your CMS has adequate documentation and is straightforward in operation, we may be able to work within its paramters to provide your site maintenance and optimization. Please inquire in advance about this issue, particularly if you use an "open source" or proprietary CMS.

All services are offered subject to our Terms and Conditions of Service (TOS) as outlined on our order form. DotComMojo is a unit of Neotrope^®, established 1983.