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Dot.Sorcerer™ Strategic Website and
Keyword Ranking Optimization Services
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What is Dot.Sorcerer™?
When basic search engine submission doesn't provide the type of results needed by more aggressive websites we provide a powerful and proven site keyword ranking solution that we call Dot.Sorcerer™, powered by the Neotrope ContextEngine™.
With over one billion pages now being served on the World Wide Web, being found is more important than ever for your success! Simply being listed in search engines is a great start, but getting a better position (such as top ten, top twenty, or even top 100, out of thousands or millions) is a necessity if you are selling either products or services in a competitive market.
The Traffic Myth
One of the biggest "myths" of online marketing and Internet promotion is the idea that more traffic equals more sales. Not so. The fact is, you need to target as closely as possible your message to your desired audience. You don't want to promote items for cat owners to people who only own dogs.
This service is built around the concept of highly-targeted keyword marketing within major search engines, at a far lower cost over time than pay-for-position, or performance-based advertising. Dot.Sorcerer™ is designed to put your brand, your website URLs, in the places that people who want to find your service or products WILL FIND YOU, which is the goal of "contextual marketing."
Proven Successes
We're very proud to be able to demonstrate actual success stories of our client sites being ranked in the top five out of as many as 3-million hits, on sites like Google, which is one of the most popular destinations online for doing searches. Google also feeds other sites like AOL, iWon, Netscape and Yahoo!.
With over seven years of practical expertise in website optimization for more than 400 sites, we provide real solutions — and not just hype.
And best of all, this service is affordable.
The Dot.Sorcerer Method (simplified)
Obviously, we cannot give away much about what we actually do to achieve our successes for our clients. However, the following will provide a modest rundown of the kinds of things involved with the process.
- We analyze your website content and your promotion goals: who is your audience, and how do you want to be found?
- We create content solutions that link into your site pages, as well as custom content on your own website. These special pages are built to respond to the particular ranking methodologies of each of the top search portals.
And rather than simply fill a page full of keywords (NOT effective!) we actually create REAL CONTENT for these pages so that they pass the most stringent of the new anti-spam systems in place with the major engines.
- We submit your site manually to various online databases which power a large number of the top search engines. With certain Dot.Sorcerer plans we also include guaranteed spidering of your site every week for one full year by a major database that powers such sites as Overture, About.com, Ask Jeeves, and many more.
- We make and/or suggest modifications to your existing Web pages to include search-engine-friendly coding which we've proven makes a difference in getting listed, and ranked well.
- Using your Web server reporting tools (or ours), you can track the results of these new pages in bringing you more traffic.
- This is an ongoing long-term process, and we frequently monitor and review your results in various top search engines.
Does it work?
Absolutely. We have proven results of getting placements in the top ten and top twenty under many keywords which bring up hundreds of thousands of matches in the top engines. While it is not always successful for certain super popular topics (like "toys" or "art") — because thousands of other websites are trying to hit that same top ten spot — we have a better than 80% success rate.
While part of the process does include building so-called "custom entry pages,"
many search engines can now eliminate these kinds of pages. Our experience allows us to shoot in "under the radar" so that these pages are not considered search engine "spam." We also use various custom content websites which have been online since 1995 to deep-link into your most valuable site pages.
Some search engines no longer accept pages with META tags, and will delete your site for submitting pages which have them. We work around this limitation using techniques tailored to this issue. Other engines require META tags to be listed at all. Some engines like Teoma (formerly DirectHit) may ban your site if you resubmit more than once. These and other critical factors cannot be left to amateurs when developing a strategic optimization solution for your website.
Is that all that's included?
Not at all. Another aspect of this "higher level" of website promotion service from Neotrope, is that we hand-deliver your site to various databases which now power a majority of the top search engines and which cannot be submitted to through an automated service like DotComMojo™ (or other competing services). This special submission process must be done by hand, and experience plays a part in getting the best results.
Additionally, your website is "featured" on DotComMojo.com and numerous content sites we operate which help search engines locate your site because of links from our highly-spidered content.
How much does Neotrope's Dot.Sorcerer™ service cost?
Dot.Sorcerer™ Basic Package starts at $499 and includes necessary custom entry pages built with content, uploading via FTP to your website (unless you have a high security environment, in which case we would work with your webmaster), and submission of our pages to the top search engines. We also use an additional method of promotion which we don't disclose except to our clients, which helps these pages get a much higher ranking than they could otherwise.
Dot.Sorcerer™ Basic Plus Package starts at $599 and includes the features above, plus the manual submission by hand to major databases. This package is recommended for all business websites because the databases we submit to also feed numerous other second-tier search engines, many of whom do not allow direct submission without a "review fee." By submitting to these special databases, we bypass the need for paying fees to be listed. This service level now includes guaranteed weekly spidering of your entire site each week for 12 months by the Inktomi database. (This is, by far, our most popular service offering.)
Dot.Sorcerer™ Expert Package starts at $699 and includes the features above, plus modification (as needed) of your existing website pages and content to conform to search engine requirements. This includes rebuilding pages, META tags, and custom tags we've developed during our 7+ years of search engine optimization. This is our most popular business-level offering, and is affordable in the context of the results versus placing print, radio, or other traditional media advertising.
There are "companies" on the Web which offer similar services for less money, but which simply use a poor quality off-the-shelf site submission product which many search engines now know how to filter (ignore). We use proprietary methods developed over the course of watching the Web grow from 4,000 domains when we started to over 4-Million today. In this instance, you do get what you pay for.
Pricing will be higher for website owners who desire optimization and ranking for a large volume of keywords and phrases.
Is there any guarantee to the service?
Yes. We guarantee substantially higher placements than through our basic DotComMojo™ — or any other — basic search engine submission service. You should be aware that these higher rankings tend to vary over time, depending on popularity of topics, because other sites are vying for the same higher ranking through similar and different methods. To maintain high rankings month after month, you would need to consider our Alchemy Positioning™ ongoing expert services.
Even if your ranking level "falls off" over the first 2-6 months, you will still be ranked much higher under your chosen topics than the majority of sites on the Internet. For example, if your initial successful ranking is #4 out of 251,000, it might drop to #7 out of 550,000 a year later. For a hotly contested keyword, if you get a top ten rank, 6 months later it could be in the top twenty. In any case, these kinds of "fall offs" are still highly desirable relative to being listed lower than the top 200. Anything within the first one to ten pages of results, is still considered a success.
Several factors impact ongoing ranking improvement and retention, and we fully discuss these methods with our clients in order to allow them to work to maintain their investment in search engine optimization.
Who should use Dot.Sorcerer?
Businesses which have a moderate budget for promoting their website, and who wish to jump-start their traffic results from search engines. According to some studies, over 75% of all web "surfers" start their day with a search engine, so being found in those search engines is a primary goal of any Internet-based company.
If you're not certain this service is for you, then perhaps you should start with our DotComMojo™ service and see if the results are sufficient for your needs.
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DotComMojo™, Dot.Sorcerer™, Alchemy Positioning™, and ContextEngine™ are trademarks and/or service marks of Neotrope® — all rights reserved. All services offered subject to our Terms and Conditions.
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Client Testimonials
"DotComMojo has done an excellent job in making recommendations to my Web site so search engines can find me more efficiently. Thank you for a job well done."
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— Wayne Davis, KoloSoft Inc.
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